Michelangelo & Pierangelo are twin brothers who grew up chasing sunrise runs on Italy’s Dolomites and timing their macronutrients with the precision of a race clock. Years of elite‑level training taught them one lesson above all: performance starts with what you put on your plate. They carried that insight off the mountain and into every project they touched, always asking the same question: How can we make high‑quality nutrition effortless for everyone else?
Since day one, the twins have championed a market‑first mindset. If our members don’t feel genuine value within the first week, we revisit or scrap the idea outright. That uncompromising focus on people, not features, remains Nora’s defining edge.
