Michelangelo & Pierangelo grew up chasing sunrise runs in Italy’s Dolomites and fine-tuning their nutrition with the precision of elite athletes. Years of training taught them a simple but lasting lesson: performance starts with what you put on your plate.

They’ve carried that approach into every project since, always asking: How can we make high-quality nutrition easier for everyone? From the start, the twins have focused on a market-first mindset — if users don’t find real value quickly, the idea gets adjusted or set aside. That steady focus on people, rather than features, continues to shape Nora’s approach.